If you’re knee-deep in wedding planning and you’ve found yourself asking “Wait… what even is a wedding content creator?” – you’re not alone. It’s one of the most common questions I see pop up in wedding groups and chats. So let’s break it down – what a content creator does, what a videographer does, how they’re different, and whether you might want both for your day.

A content creator is there to capture all the in-between, behind-the-scenes, and candid moments from your wedding day – usually on a phone or small camera, and always in portrait format (i.e. perfect for Reels, TikTok's and Instagram Stories). Think of them as your personal hype person – getting snippets of you getting ready, that just-married moment when you’re giddy walking back down the aisle, confetti chaos, cute guests, dancing nonsense, and everything in between.

They usually provide:

• Raw footage or lightly edited videos in portrait (vertical) format

• Fast delivery – often within 24–48 hours

• Reels, TikTok's, or a highlight video for social media

• Candid, relaxed, “you had to be there” vibes

Because they’re working without zoom lenses or cinematic gear, content creators tend to get a wee bit more up close and personal – which actually works brilliantly for the spontaneous, authentic energy they’re going for. Their goal? To give you a slice of the day almost immediately, to relive and share while you’re still on that wedding high

A wedding videographer captures your day in a more structured, cinematic way. They shoot in landscape format, using professional cameras, stabilisers, mics (so they can record your vows/speeches), and often drones. Their films are beautifully edited – romantic highlight reels, full ceremony/speeches coverage, slow-mo shots of your dress twirling and veil blowing in the wind, and all the moments you might’ve missed on the day.

They usually provide:

• A professionally edited highlight film (often 3–7 mins)

• Full ceremony and speeches footage

• Audio captured from vows/toasts

• Polished, cinematic memories to treasure forever

This is more of a long-term investment – something to rewatch on anniversaries, show your kids someday, and properly soak in the emotion of the day.

That depends on your priorities, budget, and how you like to relive memories. They don’t replace each other – they complement one another beautifully.

Whether it’s content creation, video, or photography, there’s so much more happening behind the scenes than people often realise. They prep their kit the night before (and pack backups!). They factor in travel time, setup time, and the full day of coverage. They’re insured, carry professional gear, and work hard to stay up to date with trends and tech. They spend hours (and in many cases, days or weeks) editing after the wedding. Most of them are small, independent businesses doing this full-time to pay their bills, rent, and keep the lights on. They absolutely love what they do – and they also really appreciate when people understand the time, effort and care that goes into it.

• Want fast, shareable, fun content of your wedding? Get a content creator

• Want a beautifully filmed record of your ceremony, vows, and day? Get a videographer

• Want both? Totally doable – just make sure everyone’s aware of who’s doing what, and they can work around each other with no stress

*I always recommend chatting to your photographer or videographer (and vice versa) to see if they can recommend a content creator they've worked closely with – having a team who already knows how to work well together can make the day run super smoothly!

Found this helpful? Feel free to share it with your pals who are also planning. And if you’ve got any questions about working with photographers, videographers or content creators on the day – I’m always happy to chat.

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